Privacy Policy

1. Information We Collect

We collect information that you voluntarily provide to us when you express an interest in obtaining information about us or our products, when you participate in activities on the Site, or otherwise when you contact us.

• Personal Information: Name, email address, and contact details provided during checkout or newsletter sign-up.
• Payment Information: Processed directly by our secure payment gateway (Stripe). We do not store raw credit card numbers on our servers.
• Usage Data: IP addresses, browser types, device information, and site interaction metrics automatically collected to improve our website.

2. Tracking & Analytics (Facebook Meta Pixel & CAPI)

We use advanced analytics and marketing tracking technologies, including the Facebook Meta Pixel and the Facebook Conversions API (CAPI). This allows us to track user behavior (such as Page Views and Checkouts) to deliver more relevant advertisements and measure campaign effectiveness.

When a purchase is made, we securely hash your email address using SHA-256 encryption before transmitting it to Facebook's servers via CAPI. This ensures your raw email is anonymized while allowing us to accurately attribute sales. We also utilize Growify for aggregated user journey analytics.

3. How We Use Your Information

We use personal information collected via our Site for a variety of business purposes described below:

• To facilitate account creation and logon process.
• To safely generate and deliver secure download links (via Backblaze B2) to your inbox (via Resend).
• To send you administrative information, such as product updates, security alerts, and support messages.
• To deliver targeted advertising, newsletters, and promotional campaigns tailored to your interests.

4. Sharing Your Information

We only share information with the following third-party services that enable our business operations:

• Stripe: For secure payment processing.
• Backblaze B2: For secure digital product file hosting and delivery.
• Resend: For transactional and marketing email delivery.
• Meta Platforms (Facebook/Instagram): For advertising attribution via hashed conversion data.
• Growify: For internal site traffic analytics.

5. Your Privacy Rights

Depending on your location (e.g., GDPR in Europe or CCPA in California), you may have certain rights regarding your personal data. This includes the right to request access to your data, request deletion of your data, or opt-out of marketing communications. You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link at the bottom of our emails.